Data Extraction, Web Screen Scraping Tool, Mozenda Scraper

Web Scraping

Web scraping, also known as Web data extraction or Web harvesting, is a software method of extracting data from websites. Web scraping is closely related and similar to Web indexing, which indexes Web content. Web indexing is the method used by most search engines. The difference with Web scraping is that it focuses more on the translation of unstructured content on the Web, characteristically in rich text format like that of HTML, into controlled data that can be analyzed stored and in a spreadsheet or database. Web scraping also makes Web browsing more efficient and productive for users. For example, Web scraping automates weather data monitoring, online price comparison, and website change recognition and data integration. 

This clever method that uses specially coded software programs is also used by public agencies. Government operations and Law enforcement authorities use data scrape methods to develop information files useful against crime and evaluation of criminal behaviors. Medical industry researchers get the benefit and use of Web scraping to gather up data and analyze statistics concerning diseases such as AIDS and the most recent strain of influenza like the recent swine flu H1N1 epidemic.

Data scraping is an automatic task performed by a software program that extracts data output from another program, one that is more individual friendly. Data scraping is a helpful device for programmers who have to generate a line through a legacy system when it is no longer reachable with up to date hardware. The data generated with the use of data scraping takes information from something that was planned for use by an end user.

One of the top providers of Web Scraping software, Mozenda, is a Software as a Service company that provides many kinds of users the ability to affordably and simply extract and administer web data. Using Mozenda, individuals will be able to set up agents that regularly extract data then store this data and finally publish the data to numerous locations. Once data is in the Mozenda system, individuals may format and repurpose data and use it in other applications or just use it as intelligence. All data in the Mozenda system is safe and sound and is hosted in a class A data warehouses and may be accessed by users over the internet safely through the Mozenda Web Console.

One other comparative software is called the Djuggler. The Djuggler is used for creating web scrapers and harvesting competitive intelligence and marketing data sought out on the web. With Dijuggles, scripts from a Web scraper may be stored in a format ready for quick use. The adaptable actions supported by the Djuggler software allows for data extraction from all kinds of webpages including dynamic AJAX, pages tucked behind a login, complicated unstructured HTML pages, and much more. This software can also export the information to a variety of formats including Excel and other database programs.

Web scraping software is a ground-breaking device that makes gathering a large amount of information fairly trouble free. The program has many implications for any person or companies who have the need to search for comparable information from a variety of places on the web and place the data into a usable context. This method of finding widespread data in a short amount of time is relatively easy and very cost effective. Web scraping software is used every day for business applications, in the medical industry, for meteorology purposes, law enforcement, and government agencies.

Source:http://www.articlesbase.com/databases-articles/data-extraction-web-screen-scraping-tool-mozenda-scraper-3568330.html

How to scrape address from Google Maps

If you want to build a new online directory based website and want it to be popular with latest web contents, then you need the help of web scraping services from iWeb scraping. If you want to scrape address from maps.google.com, there is a specialized web scraping tool developed by iWeb scraping which can do the job for you. There are plenty of benefits with web scraping which includes market research, gathering customer information, managing product catalogs, compare prices, gather real estate data, gather job posting information etc. Web scraping technology is very popular nowadays and it saves lot of time and effort involved in manual extraction of data from websites.

The web scraping tools developed iWeb Scraping is very user-friendly and can extract specific information from targeted websites. It converts data from HTML web pages to useful formats like Excel spread sheets or Access database. Whatever web scraping requirements you have, you can contact iWeb Scraping as they have more than 3.5 years of web data extraction experience and offer the best prices in the industry. Also their services are available in 24x7 basis and free pilot projects will be done based on request.

Companies which require specific web data and look for an application which can automate the process and export the HTML data in structured format could benefit greatly from web scraping applications of iWeb scraping. You can easily extract data from multiple target websites, parse and re-assemble the information in HTML format to database or spread sheets as you wish. The application has simple point-and-click user-interface and any beginner can use it scrape address from Google Maps. If you want to gather address of people in particular region from Google maps, you can do it with help of web scraping application developed by iWebscraping.

Web Scraping is a technology that able to digest target website databases that are visible only as HTML web pages, and create a local, identical replica of those databases as a information or result. With our web scraping & web data extraction service we can capture web pages, then pin-point specific pieces of data/information you'd like to extract from web pages. What is needed in this process is much more than a Website crawler and set of Website wrappers. The time required to do web data extraction goes down in comparison to manually data copying and pasting job.

Source:http://www.articlesbase.com/information-technology-articles/how-to-scrape-address-from-google-maps-4683906.html

So What Exactly Is A Private Data Scraping Services To Use You?

If your computer connects to the Internet or resources on the request for this information, and queries to different servers. If you have a website to introduce to the site server recognizes your computer's IP address and displays the data and much more. Many e - commerce sites use to log your IP address, and the browsing patterns for marketing purposes.

Related Articles

Follow Some Tips For Data Scraping Services

Web Data Scraping Assuring Scraping Success Proxy Data Services

Data Scraping Services with Proxy Data Scraping

Web Data Extraction Services for Data Collection - Screen Scrapping Services, Data Mining Services

The  Scraping server you connect to your destination or to process your information and make a filter. For example, IP address or protocol filtering traffic through a  Scraping service. As you might guess, there are many types of  Scraping services. including the ability to a high demand for the software. Email messages are quickly sent to businesses and companies to help you search for contacts.

Although there are Sanding free  Scraping IP addresses in this way can work, the use of payment services, and automatic user interface (plug and play) are easy to give.  Scraping web information services, thus offering a variety of relevant sources of data.  Scraping information service organizations are generally used where large amounts of data every day. It is possible for you to receive efficient, high precision is also affordable.

Information on the various strategies that companies,  Scraping excellent information services, and use the structure planned out and has led to the introduction of more rapid relief of the Earth.

In addition, the application software that has flexibility as a priority. In addition, there is a software that can be tailored to the needs of customers, and satisfy various customer requirements play a major role. Particular software, allows businesses to sell, a customer provides the features necessary to provide the best experience.

If you do not use a private Data Scraping Services suggest that you immediately start your Internet marketing. It is an inexpensive but vital to your marketing company. To choose how to set up a private  Scraping service, visit my blog for more information. Data Scraping Services software as the activity data and provides a large amount of information, Sorting. In this way, the company reduced the cost and time savings and greater return on investment will be a concept.

Without the steady stream of data from these sites to get stopped? Scraping HTML page requests sent by argument on the web server, depending on changes in production, it is very likely to break their staff. 

Data Scraping Services is common in the respective outsourcing company. Many companies outsource  Data Scraping Services service companies are increasingly outsourcing these services, and generally dealing with the Internet business-related activities, in particular a lot of money, can earn.

Web  Data Scraping Services, pull information from a structured plan format. Informal or semi-structured data source from the source.They are there to just work on your own server to extract data to execute. IP blocking is not a problem for them when they switch servers in minutes and back on track, scraping exercise. Try this service and you'll see what I mean.

It is an inexpensive but vital to your marketing company. To choose how to set up a private  Scraping service, visit my blog for more information. Data Scraping Services software as the activity data and provides a large amount of information, Sorting. In this way, the company reduced the cost and time savings and greater return on investment will be a concept.

Source:http://www.articlesbase.com/outsourcing-articles/so-what-exactly-is-a-private-data-scraping-services-to-use-you-5587140.html

Limitations and Challenges in Effective Web Data Mining

Web data mining and data collection is critical process for many business and market research firms today. Conventional Web data mining techniques involve search engines like Google, Yahoo, AOL, etc and keyword, directory and topic-based searches. Since the Web's existing structure cannot provide high-quality, definite and intelligent information, systematic web data mining may help you get desired business intelligence and relevant data.

Factors that affect the effectiveness of keyword-based searches include:

• Use of general or broad keywords on search engines result in millions of web pages, many of which are totally irrelevant.

• Similar or multi-variant keyword semantics my return ambiguous results. For an instant word panther could be an animal, sports accessory or movie name.

• It is quite possible that you may miss many highly relevant web pages that do not directly include the searched keyword.

The most important factor that prohibits deep web access is the effectiveness of search engine crawlers. Modern search engine crawlers or bot can not access the entire web due to bandwidth limitations. There are thousands of internet databases that can offer high-quality, editor scanned and well-maintained information, but are not accessed by the crawlers.

Almost all search engines have limited options for keyword query combination. For example Google and Yahoo provide option like phrase match or exact match to limit search results. It demands for more efforts and time to get most relevant information. Since human behavior and choices change over time, a web page needs to be updated more frequently to reflect these trends. Also, there is limited space for multi-dimensional web data mining since existing information search rely heavily on keyword-based indices, not the real data.

Above mentioned limitations and challenges have resulted in a quest for efficiently and effectively discover and use Web resources. Send us any of your queries regarding Web Data mining processes to explore the topic in more detail.

Source: http://ezinearticles.com/?Limitations-and-Challenges-in-Effective-Web-Data-Mining&id=5012994

GScholarXScraper: Hacking the GScholarScraper function with XPath

Kay Cichini recently wrote a word-cloud R function called GScholarScraper on his blog which when given a search string will scrape the associated search results returned by Google Scholar, across pages, and then produce a word-cloud visualisation.

This was of interest to me because around the same time I posted an independent Google Scholar scraper function  get_google_scholar_df() which does a similar job of the scraping part of Kay’s function using XPath (whereas he had used Regular Expressions). My function worked as follows: when given a Google Scholar URL it will extract as much information as it can from each search result on the URL webpage  into different columns of a dataframe structure.

In the comments of his blog post I figured it’d be fun to hack his function to provide an XPath alternative, GScholarXScraper. Essensially it’s still the same function he wrote and therefore full credit should go to Kay on this one as he fully deserves it – I certainly had no previous idea how to make a word cloud, plus I hadn’t used the tm package in ages (to the point where I’d forgotten most of it!). The main changes I made were as follows:

    Restructure internal code of GScholarScraper into a series of local functions which each do a seperate job (this made it easier for me to hack because I understood what was doing what and why).

    As far as possible, strip out Regular Expressions and replace with XPath alternatives (made possible via the XML package). Hence the change of name to GScholarXScraper. Basically, apart from a little messing about with the generation of the URLs I just copied over my get_google_scholar_df() function and removed the Regular Expression alternatives. I’m not saying one is better than the other but f0r me personally, I find XPath shorter and quicker to code but either is a good approach for web scraping like this (note to self: I really need to lean more about regular expressions!) :)

•    Vectorise a few of the loops I saw (it surprises me how second nature this has become to me – I used to find the *apply family of functions rather confusing but thankfully not so much any more!).
•    Make use of getURL from the RCurl package (I was getting some mutibyte string problems originally when using readLines but this approach automatically fixed it for me).
•    Add option to make a word-cloud from either the “title” or the “description” fields of the Google Scholar search results
•    Added steaming via the Rstem package because I couldn’t get the Snowball package to install with my version of java. This was important to me because I was getting word clouds with variations of the same word on it e.g. “game”, “games”, “gaming”.
•    Forced use of URLencode() on generation of URLs to automatically avoid problems with search terms like “Baldur’s Gate” which would otherwise fail.

I think that’s pretty much everything I added. Anyway, here’s how it works (link to full code at end of post):

</pre>
<div id="LC198"># #EXAMPLE 1: Display word cloud based on the title field of each Google Scholar search result returned</div>
<div id="LC199"># GScholarXScraper(search.str = "Baldur's Gate", field = "title", write.table = FALSE, stem = TRUE)</div>
<div id="LC200">#</div>
<div id="LC201"># # word freq</div>
<div id="LC202"># # game game 71</div>
<div id="LC203"># # comput comput 22</div>
<div id="LC204"># # video video 13</div>
<div id="LC205"># # learn learn 11</div>
<div id="LC206"># # [TRUNC...]</div>
<div id="LC207"># #</div>
<div id="LC208"># #</div>
<div id="LC209"># # Number of titles submitted = 210</div>
<div id="LC210"># #</div>
<div id="LC211"># # Number of results as retrieved from first webpage = 267</div>
<div id="LC212"># #</div>
<div id="LC213"># # Be aware that sometimes titles in Google Scholar outputs are truncated - that is why, i.e., some mandatory intitle-search strings may not be contained in all titles</div>

<pre>

// image

I think that’s kind of cool and corresponds to what I would expect for a search about the legendary Baldur’s Gate computer role playing game :)  The following is produced if we look at the ‘description’ filed instead of the ‘title’ field:

</pre>

<div id="LC215"># # EXAMPLE 2: Display word cloud based on the description field of each Google Scholar search result returned</div>
<div id="LC216">GScholarXScraper(search.str = "Baldur's Gate", field = "description", write.table = FALSE, stem = TRUE)</div>
<div id="LC217">#</div>
<div id="LC218"># # word freq</div>
<div id="LC219"># # page page 147</div>
<div id="LC220"># # gate gate 132</div>
<div id="LC221"># # game game 130</div>
<div id="LC222"># # baldur baldur 129</div>
<div id="LC223"># # roleplay roleplay 21</div>
<div id="LC224"># # [TRUNC...]</div>
<div id="LC225"># #</div>
<div id="LC226"># # Number of titles submitted = 210</div>
<div id="LC227"># #</div>
<div id="LC228"># # Number of results as retrieved from first webpage = 267</div>
<div id="LC229"># #</div>
<div id="LC230"># # Be aware that sometimes titles in Google Scholar outputs are truncated - that is why, i.e., some mandatory intitle-search strings may not be contained in all titles</div>
<pre>

//image

Not bad. I could see myself using the text mining and word cloud functionality with other projects I’ve been playing with such as Facebook, Google+, Yahoo search pages, Google search pages, Bing search pages… could be fun!

Many thanks again to Kay for making his code publicly available so that I could play with it and improve my programming skill set.

Code:

Full code for GScholarXScraper can be found here: https://github.com/tonybreyal/Blog-Reference-Functions/blob/master/R/GScholarXScraper/GScholarXScraper

Original GSchloarScraper code is here: https://docs.google.com/document/d/1w_7niLqTUT0hmLxMfPEB7pGiA6MXoZBy6qPsKsEe_O0/edit?hl=en_US

Full code for just the XPath scraping function is here: https://github.com/tonybreyal/Blog-Reference-Functions/blob/master/R/googleScholarXScraper/googleScholarXScraper.R

Source:http://www.r-bloggers.com/gscholarxscraper-hacking-the-gscholarscraper-function-with-xpath/

Data Entry Services has Tremendous Potential

Running a business is not a very difficult thing to do, but running it successfully surely needs some tremendous efforts on your part. There are many things that need to be handled properly for a business to be successful. Data entry is one of the vital elements for running a business successfully. Data entry is small but nonetheless very significant aspect of a business which one needs to take care of. Outsourcing is a business process which is increasingly being used by businesses to take care of the data entry aspect. In fact the process of outsourcing has made things simpler for business owners.

Data entry services are provided by several companies who are involved in outsourcing work. Such companies specialize in providing different types of services including data entry services to companies that are looking for professional support to unburden from the heavy workload that they have. For the smooth running and proper management of any type of business getting data entry done in a proper manner is crucial. So if you own a business and want to manage it properly you must opt for hiring data entry services for your business.

Each business is different and the business needs also differ vastly. So depending on the type of business which you run you can hire data entry services accordingly. You may need data entry services of different types like offline or online data entry, insurance claim entry, banking information entry and building up a huge database with various other types of entry. The demand for data entry is increasing gradually day by day and in present time it has turned out to be very lucrative as well.

Always hire data entry services from outsourcing companies that provide you with services of extremely talented professionals. You are spending huge amount of money and for no reason must you settle for anything less. Talking with someone who has already used such services help a great deal as they can tell you exactly what the advantages and disadvantages are of using the data entry service. You can get customized services for small, mid size and large scaled business from the companies which provide data entry services. Data entry is not a complicated application but it is extremely time consuming and this is one of the major reasons why a business must undertake data entry services.

Each business has different things to take care of and they cannot afford to waste such valuable time in data entry work. Professionals that work for data entry are specially trained to suit the requirements of particular businesses. So you do not have to worry if the company which is providing data entry services will be able to do the work as per your needs or not. You can just hire data entry services and rest easy, all your work will be done efficiently by the professionals working there.

Data entry services has received tremendous boost and this is one aspect of business which is there to stay for a long time. So hiring data entry services for your business will be just perfect.

Source:http://ezinearticles.com/?Data-Entry-Services-has-Tremendous-Potential&id=472028

Importance of Data Mining Services in Business

Data mining is used in re-establishment of hidden information of the data of the algorithms. It helps to extract the useful information starting from the data, which can be useful to make practical interpretations for the decision making.

It can be technically defined as automated extraction of hidden information of great databases for the predictive analysis. In other words, it is the retrieval of useful information from large masses of data, which is also presented in an analyzed form for specific decision-making. Although data mining is a relatively new term, the technology is not. It is thus also known as Knowledge discovery in databases since it grip searching for implied information in large databases.

It is primarily used today by companies with a strong customer focus - retail, financial, communication and marketing organizations. It is having lot of importance because of its huge applicability. It is being used increasingly in business applications for understanding and then predicting valuable data, like consumer buying actions and buying tendency, profiles of customers, industry analysis, etc. It is used in several applications like market research, consumer behavior, direct marketing, bioinformatics, genetics, text analysis, e-commerce, customer relationship management and financial services.

However, the use of some advanced technologies makes it a decision making tool as well. It is used in market research, industry research and for competitor analysis. It has applications in major industries like direct marketing, e-commerce, customer relationship management, scientific tests, genetics, financial services and utilities.

Data mining consists of major elements:

•    Extract and load operation data onto the data store system.
•    Store and manage the data in a multidimensional database system.
•    Provide data access to business analysts and information technology professionals.
•    Analyze the data by application software.
•    Present the data in a useful format, such as a graph or table.

The use of data mining in business makes the data more related in application. There are several kinds of data mining: text mining, web mining, relational databases, graphic data mining, audio mining and video mining, which are all used in business intelligence applications. Data mining software is used to analyze consumer data and trends in banking as well as many other industries.

Source:http://ezinearticles.com/?Importance-of-Data-Mining-Services-in-Business&id=2601221

Web Data Extraction Services and Data Collection Form Website Pages

For any business market research and surveys plays crucial role in strategic decision making. Web scrapping and data extraction techniques help you find relevant information and data for your business or personal use. Most of the time professionals manually copy-paste data from web pages or download a whole website resulting in waste of time and efforts.

Instead, consider using web scraping techniques that crawls through thousands of website pages to extract specific information and simultaneously save this information into a database, CSV file, XML file or any other custom format for future reference.

Examples of web data extraction process include:

• Spider a government portal, extracting names of citizens for a survey
• Crawl competitor websites for product pricing and feature data
• Use web scraping to download images from a stock photography site for website design

Automated Data Collection

Web scraping also allows you to monitor website data changes over stipulated period and collect these data on a scheduled basis automatically. Automated data collection helps you discover market trends, determine user behavior and predict how data will change in near future.

Examples of automated data collection include:

• Monitor price information for select stocks on hourly basis
• Collect mortgage rates from various financial firms on daily basis
• Check whether reports on constant basis as and when required

Using web data extraction services you can mine any data related to your business objective, download them into a spreadsheet so that they can be analyzed and compared with ease.

In this way you get accurate and quicker results saving hundreds of man-hours and money!

With web data extraction services you can easily fetch product pricing information, sales leads, mailing database, competitors data, profile data and many more on a consistent basis.

Should you have any queries regarding Web Data extraction services, please feel free to contact us. We would strive to answer each of your queries in detail.

Source:http://ezinearticles.com/?Web-Data-Extraction-Services-and-Data-Collection-Form-Website-Pages&id=4860417

Scraping bids out for SS United States

Yesterday we posted that the Independence Seaport Museum doesn’t have the money to support the upkeep of the USS Olympia nor does it have the money to dredge the channel to tow her away.  On the other side of the river the USS New Jersey Battleship Museum is also having financial troubles. Given the current troubles centered around the Delaware River it almost seems a shame to report that the SS United States, which has been sitting of at Pier 84 in South Philadelphia for the last fourteen years,  is now being inspected by scrap dealers.  Then again, she is a rusting, gutted shell.  Perhaps it is time to let the old lady go.    As reported in Maritime Matters:

SS UNITED STATES For Scrap?

An urgent message was sent out today to the SS United States Conservancy alerting members that the fabled liner, currently laid up at Philadelphia, is being inspected by scrap merchants.

“Dear SS United States Conservancy Members and Supporters:

The SS United States Conservancy has learned that America’s national flagship, the SS United States, may soon be destroyed. The ship’s current owners, Genting Hong Kong (formerly Star Cruises Limited), through its subsidiary, Norwegian Cruise Line (NCL), are currently collecting bids from scrappers.

The ship’s current owners listed the vessel for sale in February, 2009. While NCL graciously offered the Conservancy first right of refusal on the vessel’s sale, the Conservancy has not been in a financial position to purchase the ship outright. However, the Conservancy has been working diligently to lay the groundwork for a public-private partnership to save and sustain the ship for generations to come.

Source:http://www.oldsaltblog.com/2010/03/scraping-bids-out-for-ss-united-states/

Scrape it – Save it – Get it

I imagine I’m talking to a load of developers. Which is odd seeing as I’m not a developer. In fact, I decided to lose my coding virginity by riding the ScraperWiki digger! I’m a journalist interested in data as a beat so all I need to do is scrape. All my programming will be done on ScraperWiki, as such this is the only coding home I know. So if you’re new to ScraperWiki and want to make the site a scraping home-away-from-home, here are the basics for scraping, saving and downloading your data:

With these three simple steps you can take advantage of what ScraperWiki has to offer – writing, running and debugging code in an easy to use editor; collaborative coding with chat and user viewing functions; a dashboard with all your scrapers in one place; examples, cheat sheets and documentation; a huge range of libraries at your disposal; a datastore with API callback; and email alerts to let you know when your scrapers break.

So give it a go and let us know what you think!

Source:https://blog.scraperwiki.com/2011/04/scrape-it-save-it-get-it/

Ethics in data journalism: mass data gathering – scraping, FOI and deception

Mass data gathering – scraping, FOI, deception and harm

The data journalism practice of ‘scraping’ – getting a computer to capture information from online sources – raises some ethical issues around deception and minimisation of harm. Some scrapers, for example, ‘pretend’ to be a particular web browser, or pace their scraping activity more slowly to avoid detection. But the deception is practised on another computer, not a human – so is it deception at all? And if the ‘victim’ is a computer, is there harm?

The tension here is between the ethics of virtue (“I do not deceive”) and teleological ethics (good or bad impact of actions). A scraper might include a small element of deception, but the act of scraping (as distinct from publishing the resulting information) harms no human. Most journalists can live with that.

The exception is where a scraper makes such excessive demands on a site that it impairs that site’s performance (because it is repetitively requesting so many pages in a small space of time). This not only negatively impacts on the experience of users of the site, but consequently the site’s publishers too (in many cases sites will block sources of heavy demand, breaking the scraper anyway).

Although the harm may be justified against a wider ‘public good’, it is unnecessary: a well designed scraper should not make such excessive demands, nor should it draw attention to itself by doing so. The person writing such a scraper should ensure that it does not run more often than is necessary, or that it runs more slowly to spread the demands on the site being scraped. Notably in this regard, ProPublica’s scraping project Upton “helps you be a good citizen [by avoiding] hitting the site you’re scraping with requests that are unnecessary because you’ve already downloaded a certain page” (Merrill, 2013).

Attempts to minimise that load can itself generate ethical concerns. The creator of seminal data journalism projects chicagocrime.org and Everyblock, Adrian Holovaty, addresses some of these in his series on ‘Sane data updates’ and urges being upfront about

    “which parts of the data might be out of date, how often it’s updated, which bits of the data are updated … and any other peculiarities about your process … Any application that repurposes data from another source has an obligation to explain how it gets the data … The more transparent you are about it, the better.” (Holovaty, 2013)

Publishing scraped data in full does raise legal issues around the copyright and database rights surrounding that information. The journalist should decide whether the story can be told accurately without publishing the full data.

Issues raised by scraping can also be applied to analogous methods using simple email technology, such as the mass-generation of Freedom of Information requests. Sending the same FOI request to dozens or hundreds of authorities results in a significant pressure on, and cost to, public authorities, so the public interest of the question must justify that, rather than its value as a story alone. Journalists must also check the information is not accessible through other means before embarking on a mass-email.

Source: http://onlinejournalismblog.com/2013/09/18/ethics-in-data-journalism-mass-data-gathering-scraping-foi-and-deception/

The Hubcast #4: A Guide to Boston, Scraping Local Leads, & Designers.Hubspot.com

The Hubcast Podcast Episode 004

Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2014

THE INSIDER’S GUIDE TO BOSTON

Boston Guide

On September 15-18, the Boston Convention & Exhibition Center will be filled with sales and marketing professionals for INBOUND 2014. Whether this will be your first time visiting Boston, you’ve visited Boston in the past, or you’ve lived in the city for years, The Insider’s Guide to Boston is your go-to guide for enjoying everything the city has to offer. Click on a persona below to get started.

Are you the The Brewmaster – The Workaholic – The Chillaxer?

Check out the guide here

HubSpot Tips & Tricks

Prospects Tool – Scrape Local Leads
Prospects Tool

This weeks tip / trick is how to silence some of the noise in your prospect tool. Sometimes you might have need to just look at local leads for calls or drop offs. We show you how to do that and much more with the HubSpot Prospects Tool.

Watch the tutorial here

HubSpot Strategy
Crack down on your sites copy.

We talk about how your home page and about pages are talking to your potential customers in all the wrong ways. Are you the me, me, me person at the digital party? Or are you letting people know how their problems can be solved by your products or services.

HubSpot Updates
(Each week on the Hubcast, George and Marcus will be looking at HubSpot’s newest updates to their software. And in this particular episode, we’ll be discussing 2 of their newest updates)
Default Contact Properties

You can now choose a default option on contact properties that sets a default value for that property that can be applied across your entire contacts database. When creating or editing a new contact property in Contacts Settings, you’ll see a new default option next to the labels on properties with field types “Dropdown,” “Radio Select” and “Single On/Off Checkbox”.

Default Contact Properties

When you set a contact property as “default”, all contacts who don’t have any value set for this property will adopt the default value you’ve selected. In the example above, we’re creating a property to track whether your contact uses a new feature. Initially, all of them would be “No,” and that’s the default property that will be applied database-wide. As a result, this’ll get stamped on each contact record the value wasn’t present on.

Now, when you want to apply a contact property across multiple contacts, you don’t have to create a list of those contacts and then create a workflow that stamps that contact property across those contacts. This new feature allows you to bypass those steps by using the “default” option on new contact properties you create.

Watch the tutorial here
RSS Module with Images

Now available is a new option within modules in the template builder that will allow you to easily add a featured image to an RSS module. This module will show a blog post’s featured image next to the feed of recent blog content. If you are a marketer, all you need to do is simply check the “Featured Image” box off in the RSS Listing module to display a list of recent COS blog posts with images on any page. No developers or code necessary to do this!

If you are a designer and want to add additional styling to an RSS module with images, you can do so using HubL tokens.

Here is documentation on how to get started.
Default Contact Properties
Watch the tutorial here

HubSpot Wishlist

 The HubSpot Keywords Tool

Why oh why!!!! Hubspot why can we only have 1,000 keywords in our keywords tool? We talk about how for many companies a 1,000 keywords dont just cut it. For example Yale applaince can easily blow through those keywords.

Source: http://www.thesaleslion.com/hubcast-podcast-004/